Eden-Smith Music began to focus on using social media websites in December 2018. I posted to the Eden-Smith Music and Sharon Eden-Smith accounts every day, at different times and multiple times a day. The posts to the platforms were basically identical. I did this to accelerate my learning on how to use each platform. I wanted to decrease my input variability across social media in order to observe the outputs. I also wanted to see how those outputs differed for a business account versus a personal one. That allowed me to compare algorithms, user bases, business models, investor demands, etc., across multiple social media websites. My data generation was linked to the Eden-Smith Music business goals.
Over the intervening months, I have decreased the post frequency and have begun to vary input. The process of data generation and analysis, along with post variation, is ongoing. This is so that the short-term, mid-range and long-term goals associated with Eden-Smith Music can be reached.
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Sharon Eden-Smith is the entrepreneur who established Eden-Smith Music. She will be posting blog articles about the business of...